Hi, my name is Jenni and it's lovely to meet you! I create hand illustrated embossers and stencils for you to use on your baked creations. Having quite literally "been there, done that" I appreciate the time and skills that go into cake decorating and wanted to create a product range that would be versatile and help speed up your decorating time.
If you don't know how to use a stencil or embosser, head over to my Instagram page for some quick video tutorials - they're super easy to use.
If you'd like to know a little more about me and my business journey so far, keep reading.
Some of my earliest memories are of baking with family members, tiptoeing on a step to reach the counter, so I started young! One of the first decorated cakes I can remember helping with was a Lara Croft (Tomb raider – a while ago!) cake for my brother’s birthday. Needless to say I’ve come a long way since then.
While I was on maternity leave I found that I had more time to bake, so I did! After creating birthday cakes for family members, I soon started getting requests for orders and found myself cake making as my business. I've baked all sorts, from small birthday cakes to 10 tier wedding cakes and everything in between.
My business has continued to grow and I have (excitedly!) moved into product design to create tools that help speed up the cake decorating process.
I should maybe start this section by saying - I'm a competition addict!
In 2013 I decided to enter my first ever cake competition at Cake International Birmingham. To my amazement, I came away with a Gold and Silver medal and well and truly hooked to competitions. Since then I have entered Cake International every year and always look forward to a weekend full of cake (and hopefully winning some awards)
I also regularly compete at Salon Culinaire and have won Best in class and Gold awards for both my wedding cake and sculpted novelty cake entries. Competitions are a real buzz and push me to develop new skills and ideas that often translate into my stencil and embosser designs. Competitions also keep me up to date in the "cake world" and I'm fascinated by the variation of designs and techniques.
In 2014, I started teaching classes at The Cake College in Lucy’s gorgeous farm kitchen; if you haven't had a look at her website, go check it out. Honestly, the kitchen is so beautiful (I like to pretend that it's mine). Each class is a chance to meet more cake minded people and to talk about all things cake. I feel very lucky to be able to teach in such a lovely, relaxing place and meet some wonderful cake people, from beginners to other cake business owners.
Cake techniques are always changing and improving, and I love being able to share that knowledge with others and see their own designs and confidence grow. Many students have gone on to create their own cake businesses and I'm so proud of them.
Cakes are another creative medium for me. I have always been drawn to art (in fact I had my first watercolour set age 5) and I'm so pleased I get to create some amazing, edible pieces of art and call it "work". When I'm not working in sugar you can find me painting, quite often with my small person along side; She absolutely loves all things crafty and I love being able to encourage her artistic ideas, children have a great way of expressing themselves through mediums and it is inspiring to watch.
My new range of decorating tools give a whole new outlet for the world of creative ideas that I have going round in my head, and I can't wait to see how other people use them. They are versatile and designed to add texture and movement to cakes - two of my favourite things! Sign up to the newsletter to be the first to know when they are released 🙂
So there you have it, a little bit about me and where my business started. I'm always up to something new and have exciting projects lined up, so watch this space!
If you want to hear me talk even more about cake inspiration, among other things, check out my podcast with Wedding Espresso.